You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Attitudes.
ANA has found 209 results for you, in 321 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A contribution to market-segmentation in tourism research

The paper is organized around two main topics: 1. Presentation of a piece of research conducted in France in 1975. The basic survey involved a representative sample of the French public and was focused on the attractiveness of tourism abroad and the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sylvie de la Beaumelle
Company: IFOP
June 15, 1976
×

Citation

de la Beaumelle, S. (1976a, June 15). A contribution to market-segmentation in tourism research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-contribution-to-market-segmentation-in-tourism-research


Research reports

Qualitative research into texturised vegetable protein

H.J.Heinz Co. Ltd. is currently progressing thepossibility of developing their interest in the area of texturized vegetable protein. Such a developmentrequires a deep and searching inquiry into generalattitudes towards the purchasing, preparation,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Qualitative research into texturised vegetable protein. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-texturised-vegetable-protein


Research reports

Exploratory qualitative research into the market for a lemon juice drink

Rose's have decided not to develop Rose's Lemon Juice as acooking additive, but to concentrate its potential asa real-fruit drink for the following reasons:1. Rose's reputation for 'adult' products,particularly Lime Juice; 2. A general familiarity...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Exploratory qualitative research into the market for a lemon juice drink. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-qualitative-research-into-the-market-for-a-lemon-juice-drink


Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
×

Citation

, C. (1976a, March 01). Qualitative research on Holsten. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-holsten


Research reports

Qualitative research for Victoria Wine

The primary research objectives were:1. To identify and evaluate consumers' attitudesto different retail liquor outlets in terms oftheir strengths, weaknesses and general imagery;2. To provide a qualitative assessment of respondentsreactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


Research reports

Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

A new square 1-liter bottle has been designed forSainsbury's squash. It is made of translucent thickerpolythene by contrast to the present round, clear bottleand does not resemble other 25t oz or 35 o z packs . Itcould also be considered for use with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on a new square 1 litre orange squash pack for Sainsbury's . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-square-1-litre-orange-squash-pack-for-sainsbury-s-


Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Research report on the imagery of malt bread. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-the-imagery-of-malt-bread


Research reports

Qualitative research into Scripto Pens

Scripta Pens are in the process of developing a range ofwriting implements which will require substantiationand promotion by means of an advertising campaign. Inorder to guide the development of the range and of thecreative advertising material,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research into Scripto Pens. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-scripto-pens


Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research into Sunsilk foam conditioner . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-foam-conditioner-